Spa Grand Prix organises the Belgian F1 Grand Prix in Spa-Francorchamps, the biggest Belgian sporting event.
Guess who was in the race for the Formula 1 Belgian Grand Prix, 2017 & 2018 editions?
Belgium's biggest sporting event needed several things to make its social networks a strength: selling last minute tickets and having a presence on social networks during the GP.
So we set up a communication strategy a month before the events, but not only that. Also, during the Grand Prix, we ensured the presence of specialist photographers around the circuit. Some were specialised in atmosphere shots, others specialised in car photography.
Thanks to live content, we were able to reach out to all the fans: for those present, to take them behind the scenes of the most beautiful circuit in the world. For those who didn't have the chance to be there, to encourage them to come to the next edition!
Icing on the cake, we put together a strategy on Waze to reduce the traffic jams around the Spa-Francorchamps circuit making sure attendants could reach Grand Prix more easily.
First on the finish line: an exceptional collaboration, excellent results and unforgettable memories. A mastered image, communication carried out independently from F1.